Laura Masters

Antioch College
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00:00:13 - Introduction: Who is Laura Masters?

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Partial Transcript: "Laura graduated from Denison with an English degree in 2010..."

Segment Synopsis: A brief introduction of Laura Masters, her English degree, and her profession as a marketing copywriter.

Keywords: Copywriting; English; Marketing

Subjects: College; English

00:00:46 - The Role of Poetry and Why You Should Be An English Major

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Partial Transcript: "I have always been an avid reader and writer, since I was seven..."

Segment Synopsis: Laura discusses her favorite English course, the role of poetry, and why she decided to become an English major.

Keywords: Creative Writing Track; David Baker; English; Forms/Role of Poetry; Literature; Perspective; Poetry; Point-of-View

Subjects: English; Poetry; Reading; Writing

00:02:51 - Applying English to the Workplace

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Partial Transcript: "I think [English] helped me to see audiences as characters..."

Segment Synopsis: Laura talks about how an English background influenced her perception of the audiences she writes for in her career.

Keywords: Audience; Cannery Row; Character; Creative Writer; John Steinbeck

Subjects: Job Application; Literature; Professional Life

00:03:45 - Career Beginnings Post-Graduation

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Partial Transcript: "Right after graduation, I worked at a print shop, where I had the opportunity to do a little bit of copywriting,"

Segment Synopsis: Laura briefly traces her path from graduation to her current position.

Keywords: Copywriting; Graduate School Emerson University; M.F.A; Technical Writing

Subjects: Education; Graduation; Masters Degree; Writing

00:04:05 - Interviews

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Partial Transcript: "Whenever I was in an interview, and still, I would express that the real benefit of a liberal arts education is that you get a taste of everything."

Segment Synopsis: Laura discusses the value of a liberal arts educational background in going into a first interview after graduation.

Keywords: Job Interview; Liberal Arts; Liberal Arts Education; Oral Communication; Writing Style; Written Communication

Subjects: First Interview; Interview

00:05:15 - Grad School and Emerson University

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Partial Transcript: "I went to Emerson. I just graduated two weeks ago."

Segment Synopsis: Laura recalls her grad school days and Emerson University's application process.

Keywords: Boston; Cover Letter; Creative Writing; Creative Writing Sample; Critical Writing Sample; Emerson University; GRE; Graduate School; Interview; Jack Shuller; Margot Singer; References; Writer

Subjects: Application Process; Boston; Emerson University; Graduate School; Literary History

00:07:08 - Uncertainties

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Partial Transcript: I think a really big struggle for me was realizing that I actually could do copywriting.

Segment Synopsis: Laura reflects on how she grappled with and overcame the uncertainties of choosing to be an English major.

Keywords: Academic; Grad School; Teacher; Three-Year-Programs

Subjects: English; Grad School; Job Application; Uncertainties

00:08:51 - Copywriting and Interning

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Partial Transcript: It's exciting!

Segment Synopsis: Laura explains why she finds copywriting so fascinating and touches upon her experiences with different internships.

Keywords: Agency; Contract Freelance; Copywriting; Freelance; George P. Johnson; Internship; Jack Morton; Writing

Subjects: Copywriting; Freelance Writing; Internships; Writing

00:11:39 - What English Doesn't Prepare You For

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Partial Transcript: "A lot of specific marketing things."

Segment Synopsis: Laura touches upon the job skills that being an English major does not necessarily prepare students for.

Keywords: Applied Skills; Direct Response Marketing; Hubspot; Inbound Marketing; Marketing; SEO; Self-Education

Subjects: Applied Learning; Marketing

00:12:40 - The Value of an English Degree

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Partial Transcript: "I think my senior thesis reading, for sure, I had spent so much time on my thesis..."

Segment Synopsis: Laura describes the most rewarding moment she had as an English major: the crafting and presentation of her senior thesis.

Keywords: English; English major; Margot Singer; Senior Thesis; Senior Thesis Reading; Stories

Subjects: English; Story; Thesis

00:13:38 - The Role of Literature

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Partial Transcript: "I define literature as anything written..."

Segment Synopsis: Laura defines literature and discusses its role in her personal interactions with others. She also talks about how her profession has influenced her literary choices over the years.

Keywords: Articles; Books; Copywriting; Ebooks; Literature; Non-Fiction; Reading; Relationships

Subjects: Books; Literature; Non-Fiction; Reading

00:15:38 - Advice for English Majors

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Partial Transcript: "If you feel passionate about it, do it."

Segment Synopsis: Laura advises prospective English majors to reach out to professionals and other advisory sources to discover all of the possible opportunities available to them.

Keywords: Advice; English; English Majors; Job Search Advice

Subjects: English